A small, specialist team — deliberately. Every person works exclusively in local SEO, exclusively for Las Vegas metro businesses. Depth over headcount. Current market knowledge over generalist capability.
Founded to address the gap between what Las Vegas businesses needed and what generalist agencies delivered.
Founded LocalGaps after seven years running local SEO at a generalist agency — watching the same generic approach underdeliver. Built LocalGaps around the principle that depth of market knowledge produces better results than breadth of service. Every process and benchmark reflects his knowledge across hundreds of Las Vegas audits.
Leads client results — every active engagement, every monthly report, every 90-day guarantee assessment. Developed the neighborhood-specific approach that became the foundation of LocalGaps' Henderson and NLV strategies from her background managing local SEO for Henderson dental, real estate, and restaurant businesses.
Every team member works exclusively in local SEO for Las Vegas businesses. No generalists.
GBP optimization and technical SEO across all accounts. Specialty: Core Web Vitals × Maps rankings — demonstrated by LV Electrical (position 14→5 in 45 days, speed only). Monitors every client GBP daily.
Citation building and NAP accuracy across 150+ platforms. Maintains the LV citation source library by city, industry, and authority score. NLV background = firsthand address inconsistency knowledge for Paradise/Spring Valley.
Review generation programs producing 8–15 new reviews/month per client. Built the automated follow-up system. Manages all compliance — HIPAA for healthcare, State Bar for attorneys.
All client content — location pages, service pages, blog clusters, neighborhood content. Every piece built around LV-specific keyword patterns calibrated to the competitive content gap in the audit.
Link building through LV community, press, Chamber, and industry channels exclusively. Maintains the LV link source database — every Chamber, neighborhood association, press outlet, and industry association in Clark County.
Builds every client monthly report — rankings, GBP performance, review velocity, citation accuracy, lead attribution. Manages the competitive intelligence system tracking top-3 competitors. Built the 90-day guarantee tracking system.
Every member lives and works in the LV metro. Active, firsthand knowledge — not national templates.
Not a single account manager — the full specialist team contributing their discipline every month.
Actively hiring Las Vegas-based local SEO specialists. If you live in the LV metro and have genuine local SEO expertise — not generalist digital marketing — we want to talk.
Every engagement puts the full specialist team on your specific competitive gap. It starts with a free audit — no commitment required.